CAP

PICC 2024
Lahore to witness Season 6 of Pakistan International Culinary Championship in January 2024

Let’s celebrate the art of cooking and showcase the world the vibrant culinary heritage of Pakistan.

HP Newsroom

The gastronomic world of Pakistan is about to witness a culinary extravaganza like no other as the Chefs Association of Pakistan (CAP) and the College of Tourism & Hotel Management (COTHM) with the endorsement of Worldchefs, Paris gear up for the much-awaited sixth season of the Pakistan International Culinary Championship (PICC) in January 2024. This prestigious event has grown to become the largest culinary battle in the country, attracting not only talented chefs from Pakistan but also culinary maestros from around the globe. As we prepare to celebrate the artistry of culinary geniuses, we extend an earnest invitation to corporate companies, restaurants, and allied businesses to join hands with us in making the PICC 2024 a resounding success.

The Pakistan International Culinary Championship (PICC) embodies the spirit of culinary excellence, innovation, and collaboration. It serves as a platform where the finest culinary minds converge, showcasing their creativity and skill to a captivated audience. The event fosters camaraderie, knowledge exchange, and a celebration of cultural diversity through food. Participants from diverse backgrounds bring a kaleidoscope of flavors, techniques, and traditions, making the PICC a true gastronomic melting pot.

The success of PICC has been made possible by the unwavering support of the corporate sector. We acknowledge the invaluable contributions of food companies, restaurants, and other stakeholders in the previous editions. Corporate sponsorship plays a crucial role in ensuring the seamless organization of this grand event, providing a platform for chefs to exhibit their talents, and promoting Pakistan’s culinary prowess on the global stage.

By partnering with CAP and COTHM for PICC 2024, corporations gain access to a myriad of opportunities for brand exposure, networking, and community engagement. This event attracts prominent media coverage, including TV channels, newspapers, and digital platforms, ensuring extensive visibility for sponsors. Additionally, PICC 2024 will present corporations with the chance to interact with a diverse and discerning audience, including food enthusiasts, professionals, and potential customers.

To cater to the diverse needs and interests of potential sponsors, CAP and COTHM have meticulously curated customized sponsorship packages. These packages offer a range of benefits, including brand visibility at the event venue, logo placement in promotional materials, acknowledgment in press releases, and exclusive opportunities to collaborate with celebrity chefs and judges. Furthermore, sponsors will have the chance to display their products on stage, as at PICC 2024, the collaborators will be invited on stage to talk about the positives of their products.

We invite the corporate sector, food companies, restaurants, and allied businesses to come forward and join hands with CAP and COTHM for the PICC 2024. Your support will not only enrich the culinary landscape of Pakistan but also contribute to the growth of the country’s hospitality and tourism industries. Together, let’s celebrate the art of cooking and showcase the world the vibrant culinary heritage of Pakistan.

As we embark on the journey towards PICC 2024, we extend a warm invitation to corporate companies and allied businesses to be a part of this remarkable event. Your sponsorship will not only contribute to the success of the championship but also provide a platform to showcase your brand to a diverse audience. Together, let’s elevate Pakistan’s culinary scene to new heights and create lasting memories of culinary brilliance.