Pakistan Tourism Development Corporation (PTDC) MD Aftab ur Rehman Rana visited Pakistan International Culinary Championship (PICC) and said that this championship will promote tourism in Pakistan.
Rana visited the championship venue on 2nd day of the event and said that chefs from all over the world who have come here will return to their countries having a positive and friendly image of Pakistan in their minds. These chefs will thus be brand ambassadors of Pakistan for tourism. They will not only promote tourism in Pakistan but also promote Pakistani cuisine and taste all over the world, he added.
Organized by the Chefs’ Association of Pakistan and College of Tourism and Hotel Management (COTHM) and endorsed by World Association of Chefs Societies (WACS), the PICC was a three day event held between 14 to 16 March at Lahore Royal Palm Golf & Country Club which attracted a large number of culinary professionals, students, hotel and restaurants GMs, and home chefs not from all over the country but also from different regions of the world.