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Mian Shahid Mehmood Represents the Chefs’ Association of Pakistan at the UNESCO Culinary Heritage Conference in Uzbekistan

In a proud and defining moment for Pakistan’s hospitality and culinary sector, Mian Shahid Mehmood, Secretary General of the Chefs Association of Pakistan, represented the country at the prestigious UNESCO Intangible Cultural Heritage Framework Conference held in Samarkand, Uzbekistan. His participation placed Pakistan’s rich culinary traditions firmly on the global cultural map, reinforcing the country’s …

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PICC 2026

PICC 2026: Pakistan’s Culinary Diplomacy Shines on the Global Stage

The Pakistan International Culinary Championship (PICC) 2026, led by Ahmad Shafiq, founder and president of the Chefs Association of Pakistan, has once again demonstrated Pakistan’s growing influence in global culinary arts. This year, the championship witnessed participation from over 20 countries, turning the event into a dynamic hub of cultural exchange and gastronomic innovation. PICC …

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