Sohail Warraich, a renowned columnist and analyst visited the Pakistan International Culinary Championship (PICC) on the 3rd day of the event and admired Pakistani talent and cuisine. At the occasion, he said that this international culinary championship, the only one of its kind in Pakistan, not only showcases the talent of our young students and chefs but will also bring Pakistani cuisine to the world.
He further said that tourism is the guarantee of economic development in any country and undoubtedly this championship will lead to the promotion of tourism in the country adding that this championship has gathered people from all the cities and provinces of Pakistan in Lahore. Thus, it is not only promoting provincial harmony but also promoting Lahore as the food capital of Pakistan.
PICC was a three day event held between 14 to 16 March at Lahore Royal Palm Golf & Country Club. The event was organized by the Chefs’ Association of Pakistan and College of Tourism and Hotel Management (COTHM).